The 40% Club: Why Real Estate’s Biggest Guessing Game Is Costing Sellers Thousands
The 40% Club: Why Real Estate’s Biggest Guessing Game Is Costing Sellers ThousandsBrianna Miller
Published on: 15/05/2026

Most homeowners walk into a sale with one specific number burned into their brains: their asking price. It makes sense. You’ve put years of love, sweat, and mortgage payments into your home, and you want to walk away with a win.

Real Estate
Why Half of Homes Are Selling Below Asking—and How You Can Avoid It
Why Half of Homes Are Selling Below Asking—and How You Can Avoid ItBrianna Miller
Published on: 09/09/2025

The days of nonstop bidding wars are fading — recent data shows roughly 50% of homes now sell below asking price, returning the market to more typical conditions. In this post I explain what changed, why it’s not all bad news, and practical steps sellers and buyers should take to succeed in a market that rewards preparation and smart pricing.

Real Estate